*I received a free scarf for review purpose. I did not receive any other form of compensation from the company. All opinions are my own and not influenced in anyway. My reviews are not always positive, but they are my personal and honest opinions. Other people's views and experiences with the product or products might be different from mine.
Over the years, season after season, scarves and wraps have been adorning the outfits of celebrities, trendsetters and fashion leaders. Scarves are adding the excitement of an eye-catching accessory to every look from jeans to dresses, and wraps and have become the new year-round outerwear. As the leading company in this category, FRAAS builds a collection that amazes and impresses its clientele collection after collection. "The Fall and Holiday line offers many unique and dazzling options for the marketplace and we are experiencing very positive feedback,” says Ken Krieger, VP of Sales for the innovative international manufacturer and marketer of woven and knit scarves, capes, ponchos, stoles, ruanas, wraps and gloves. “Designing unique, striking products for many different tastes, budgets and climates has always been a priority for us at FRAAS,” adds Aimee Zucchetti, Brand and Sales Manager for the company. “We love helping consumers update their wardrobe with fresh and exciting products."
The newest FRAAS line features distinctive styling that updates and/or coordinates with existing wardrobes as well as the up-to-the minute fashion. There are a variety of yarns and techniques so that every climate and preference is properly addressed. Retails range from $26-$100, giving the customer plenty of affordable options. There is no other fashion accessory that makes such a strong and long lasting fashion statement at this price point! Scarves are the savviest accessory for both gift and self purchase and with so many available sizes, color ways and shapes, one can create a distinctive look with the way it is tied or layered and matched with an outfit. Some do double duty and can be used as a shawl or scarf and can be discreetly packed for travel or dining...even a cool office. Wraps and related products such as the ruana, cape, poncho or stole silhouette are a big story going forward and work alone, as a layering component, or as outerwear. Consumers also love the ease of the infinity silhouette; therefore several options have been included for 2013.
FRAAS is on the mark with its color palette and trends which include COUNTRY ETIQUETTE (rich autumnal shades), NOUVEUX GENERATION (including many pop colors and bold looks) and PALACE GRANDEUR (an embellished and opulent story). In these trends, brights, mid-tones and neutral shades mix and match into pure perfection. Yarns (woven and knit options) include Cashmink(TM), acrylic, modal, viscose, cotton, poly, wool and cashmere. Patterns and accents include touches of metallic, updated plaids, unusual animal prints, elegant abstracts, florals, color blocking and ombre effects, menswear with a twist, geometrics, dots and stripes. Digital prints are gaining popularity and reversible styles appeal to many consumers due to their flexible styling. Novelty techniques such as unusual fringe, crinkling, gathering, open work, scrunch, boucle and loops adorn select styles. Velvet is also back on the scene and looks super rich.
060607 is an ideal style to celebrate the new Fall season. It reverses so that two distinctive looks are possible and comes in four flattering shades, petrol, dark red, purple and black. It is a super-soft mix of viscose and acrylic and 14 x72 inches. Affordably priced at $40, it is an excellent style for gifting or self purchase.
I love keeping myself warm in the Fall and Winter by wearing scarves. Besides being functional, they are also make great accessories to dress up any outfits I might be wearing. Over the years, I have collected some great scarves. This Fall, I am excited to have added a reversible scarf from FRAAS to my collection. The scarf I received to review is soft. The color is pretty. It is going to match many outfits in my closet. I imagine myself wearing it with a plain shirt, jeans and a pair of tall brown boots. I can't wait for the weather to cool down enough for me to show off this nice scarf!
FRAAS products are sold worldwide via department and specialty stores as well as online retailers. You may also order from the company by calling 212-575-0191. Select styles are available on fraas.com and amazon.com