The first six Discovery Kits in the new collection each feature a DVD, a music CD and a picture book or Discovery Cards, and with each element complementing the others, the new kits give parents another way to interact with their babies.
Baby Einstein, an award-winning leader of infant products, today unveils Baby Einstein Discovery Kits, an innovative new interactive experience to help parents introduce babies to the beautiful music, nature and animals for which the company’s products are known. The first six Discovery Kits in the new collection each feature a DVD, a music CD and a picture book or Discovery Cards, and with each element complementing the others, the new kits give parents another way to interact with their babies.
“The Discovery Kits resulted from our ongoing discussions with parents who loved the concept of a single product that offered a variety of different ways to interact with their babies,” noted Susan McLain, vice president and general manager, The Baby Einstein Company. “We’re thrilled to offer this unique new experience for parent and child to share as they go through their busy days together.”
Representing a new path for the company as Baby Einstein continues to listen to and evolve with today’s parents, the Baby Einstein DVDs will now only be available at retail as part of the Baby Einstein Discovery Kits.
The new Discovery Kits encourage parents to take what they and their little one have seen on screen, in the book or on the Discovery Cards, or listened to on the CD and apply it to baby’s everyday life. They were created to grow with babies and are organized in a way that offers three distinct levels of discovery:
• World of Colors Discovery Kit includes a DVD, Book, Music CD and Parents’ Guide.
Parent and child share a rainbow of sights and sounds and discover the wonders of color
together! They’ll join puppet host “Vincent Van Goat” as he creates six Van Gogh
masterpieces exploring red, green, blue, yellow, orange and purple with World of Colors.
• World of Words Discovery Kit includes a DVD, Book, Music CD and Parents’ Guide.
Parent and child join playful puppet host Bard the Dragon on an exciting adventure using
everyday words, such as flower, cat, and moon, plus beautiful scenery from nature with World of Words.
The first six Discovery Kits are available for purchase November 23, 2010 and three additional Discovery Kits will be available in early 2011. The Baby Einstein Discovery Kits have a U.S.suggested retail price of $19.99 and a suggested retail price in Canada of $24.99 CAD.
For more information about the Baby Einstein Discovery Kits and other Baby Einstein products,visit http://www.babyeinstein.com/.
When DD was an infant, we purchased a set of Baby Einstein DVDs. We used to play the DVDs for her when she was doing her daily tummy time. The DVDs kept her entertained and we really liked that it was better than other programs on TV. We liked that art work and the music kept her attention. With another baby on the way, we were excited to see that Baby Einstein was releasing 6 new Discovery Kits. We received the World of Colors Discovery Kit to review. The kit came with a DVD, a book and a CD. After checking out the DVD, we thought that it was a great way to introduce colors and art to a baby. We also like the board work that came with the kit. It is durable enough to withstand the rough play of a baby and it is also a great tool for parents to use to interact with their babies. To purchase your own kits, please visit http://www.babyeinstein.com/.
*I received a free product for review purposes from The Baby Einstein Company, LLC. I did not receive any form of compensation from the company. All opinions are my own and not influenced in anyway. My reviews are not always positive, but they are my personal and honest opinions. Other people's views and experiences with the product or products might be different from mine.